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July 11, 2019
GOEFER Green Energy Solution Goes National
GOEFER effectively tripled its staff this month, adding 10
members to its burgeoning team, including software engineers, sales reps, and
business development personnel. Satellite offices will be based in California,
Wisconsin, Rhode Island, Maryland, Virginia and West Virginia, with North
Carolina coming online in the next few weeks. Offices in New York City and
Boston, Massachusetts, are planned.
“It’s more than a business to me,” says Michael Herod,
founder and CSO. “It’s a cultural mission. If you walk around your home or
office at night, every glowing light is like a little energy vampire siphoning
off precious resources. That’s one piece of the puzzle. Multiply the drain by
an apartment complex or 500 cubicles and you start to understand why saving
energy is so important. We have the technology to do better. It’s an imperative
now more than ever.”
The GOEFER employment notice got 400 responses in a matter
of days. Herod says he was impressed with the quality of candidates, especially
in complement to GOEFER’s core culture. “The common thread among team members
is our dedication to helping people take control of energy usage. We are making
a difference. When we save energy, that’s a win for the planet. When we save
money on energy, that helps the economy. Businesses can channel those savings
into other growth areas, like hiring or product innovation.”
Herod draws on his background as a Building Sustainability
consultant and adjunct professor of sustainability at Arizona State University,
explaining “The average home wastes $165 a year on electricity. Businesses pay
about $35.50 in electricity per employee per year, but they only use about
$13.50 to do their jobs. The rest is just wasted.”
Early adopters joined a wait list for GOEFER’s first
product, an advanced power strip engineered to capture 20,000 data points per
hour. Now in full swing, users connect, track and manage devices via an app for
ultimate control of their energy footprint. The easy-to-read commercial
dashboard provides detailed, real-time analytics and projected savings.
GOEFER’s Master Control feature launched last month, with plans to add
programable operating schedules coming soon.
GOEFER is an approved provider of smart technology with
several east coast power authorities’ energy reduction programs. The company
also earned top honors at the Shore Hatchery’s spring 2018 Gull Cage, a Shark
Tank style business startup competition, and participates in Bethesda Green’s
Be Green Hub.
FITCI’s CEO, Kathie Callahan Brady, is a GOEFER advisor and a customer.
“Our second location, a business incubator called ROOT in downtown Frederick,
worked with GOEFER on a 35-unit case study using their 15-amp smart strips. The
depth of detail we got out of that was amazing. This product has a practical,
relevant benefit, and it’s easy to use, so I’m not surprised by the company’s
healthy growth.” FITCI is proud to be a GOEFER customer and to be a part of the
global movement to reduce the energy footprint.
