FITCI Events
Positioning and Messaging Class
Positioning and Messaging Class
by Whitney Hahn, Digital Bard
Location:
Online
Date:
Wednesday, August 5th, 2020
Time:
12:30 pm – 2:30 pm
Cost:
Free
Description:
Join us as Whitney Hahn, Managing Partner of Digital Bard explains positioning and messaging. In this two hour seminar she will discuss the following:
- Positioning and Messaging defined
- Stake out a clear position or lose, and why
- What is “a market”? (it’s not what your teacher told you)
- Market adoption stages and why they REALLY matter to startups
- How to address your market on their terms
- How to say less and communicate more with your market-driven position
- Clear positioning, the foundation for “messaging that resonates”
- Buyer-based messaging and how to craft it
- Using your position and message(s) to turn your market into leads and sales
Local Events
Protect Your MedTech Venture: Patent, Regulatory & Insurance Basics
by Brian Mahon
Location:
Online
Date:
Wednesday, July 15th, 2020
Time:
12:00 pm – 1:00 pm
Cost:
Free
Description:
Attendees will leave this webinar:
1. Understanding patent basics, how to avoid the common mistakes companies face trying to protect their IP globally, and potential costs associated with patent filing
2. Why, how, and when to engage with the FDA in regards to your medical device, and the potential costs associated with getting your product approved
3. Understanding business insurance basics, how to hire a good broker, how to transfer risk when working with Clinical Research Organizations (CROs) and introduce critical "big ticket" policies like: Directors and Officers Liability , Clinical Trial Product Liability, and Cyber Liability
