FITCI Events

Positioning and Messaging Class

by Whitney Hahn, Digital Bard

Location: 

Online

Date: 
Wednesday, August 5th, 2020

Time:

12:30 pm – 2:30 pm

Cost:
Free

Description: 

Join us as Whitney Hahn, Managing Partner of Digital Bard explains positioning and messaging. In this two hour seminar she will discuss the following:

- Positioning and Messaging defined

- Stake out a clear position or lose, and why

- What is “a market”? (it’s not what your teacher told you)

- Market adoption stages and why they REALLY matter to startups

- How to address your market on their terms

- How to say less and communicate more with your market-driven position

- Clear positioning, the foundation for “messaging that resonates”

- Buyer-based messaging and how to craft it

- Using your position and message(s) to turn your market into leads and sales

RSVP today

 

Local Events

Protect Your MedTech Venture: Patent, Regulatory & Insurance Basics

by Brian Mahon

Location: 

Online

Date: 
Wednesday, July  15th, 2020

Time:

12:00 pm – 1:00 pm

Cost:
Free

Description: 

Attendees will leave this webinar:

1. Understanding patent basics, how to avoid the common mistakes companies face trying to protect their IP globally, and potential costs associated with patent filing

2. Why, how, and when to engage with the FDA in regards to your medical device, and the potential costs associated with getting your product approved

3. Understanding business insurance basics, how to hire a good broker, how to transfer risk when working with Clinical Research Organizations (CROs) and introduce critical "big ticket" policies like: Directors and Officers Liability , Clinical Trial Product Liability, and Cyber Liability

More Information

Opening Doors for Entrepreneurs

Contact Info

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4539 Metropolitan Court
Frederick, MD - 21704

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118 N. Market Street
Frederick, MD 21701

301.694.2999
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Hours: 8:30am to 4:30pm